What is off-page SEO?

Jessica Park

Noobie
Feb 19, 2021
9
700
"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

Off-page SEO, in short, covers all SEO tactics that take place outside of your own website.

It is often thought to just be link building, but in reality, there are far more off-page SEO tactics that you should be using if you want to gain a competitive advantage.

Tactics such as brand building, citation building, content marketing, social media, and more all play an important part in a comprehensive SEO strategy.



Pretty much all SEO tactics can be categorized into one of three buckets:

1.On-Page SEO = On-page SEO covers the tactics that you use on your site that help search engines to better understand and rank your content. From creating great content on your site, optimizing title tags, meta tags etc.

2.Off-Page SEO = Off-page SEO includes those tactics that relate to activities carried out away from your own website. Link building is often considered to be the main off-page tactic, but this also includes tactics such as content marketing, social media, appearing on podcasts,and more.

3.Technical SEO = Technical SEO covers those things that directly impact the indexing and crawling of your site by search engines. Some argue that this falls under on-page SEO.


 

KERRYLOPEZ

Noobie
Oct 20, 2021
11
1,500
All procedures that can be conducted outside of the actual website in order to increase its position in search rankings are referred to as off-page optimization. These are steps that assist in the creation of as many high-quality backlinks (incoming links) as possible.

The ranking variables and methods of search engine algorithms are changing constantly, and the general idea is that the trustworthiness, relevance, and authority that an off-page SEO can afford, still plays a very big part in ranking the page on SERP.

The top off-page SEO trends and techniques that can boost your domain authority.

HARO
H-A-R-O (helps a reporter out) is basically a gold mine full of opportunities for getting high-quality backlinks and referral traffic. This is literally one of the cost-effective and trustworthy ways to gain natural backlinks.

Although getting your responses published may take a while, SEO is a long game anyway. I strongly advise you to spend at least 30 minutes a day looking through HARO emails and look for queries you can answer.

Guest Posting
Guest posting is one of the common link-building methods.

The main objectives of guest posting are to attract new customers, build your brand, and grow brand awareness.

It helps with both link building and reputation building. When you write a guest post for another website or blog, the site often lets you link back to your website in the post or author bio. This link adds a site to your backlink profile.

Influencer Marketing
Influencer marketing allows you to reach out to new prospects and increase brand awareness by elevating your content.

Blogger outreach is one of the best methods for implementing influencer marketing. It provides value to the bloggers you reach out to, their readers, and ultimately to your website.

It may take some time to come up with a list of top bloggers in your niche, but with some effort, you can eventually get in touch with them and establish positive connections.

Brand Building
Branding is much more than just having a cool logo or a well-placed advertisement.

Brand building is basically generating awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace.

Question And Answer Websites
Question and answer websites are a great method to attract a lot of visitors. Join high PR question and answer sites, search for queries related to your business, blog, or website, and provide clear answers. Provide a link to your website, which can assist you to gain more attention.
Some question-answer sites:
Quora
Answerbag
Blurt it
Forums are also a type of question-answer site.

For more marketing tips about SEO, you can read the blog 6 Off-Page SEO Techniques To Boost Your DA