It is important to have deep knowledge of SEO as it has a significant role in Digital Marketing. SEO exists from the time the internet has been public and it is focused to increase traffic to the website organically.
What is On-Page SEO?
It is the process that includes the content creation and optimization of it for the users and search engines for ranking higher organically (unpaid) in search engine result pages.
This is what search engines also want, so start with writing for users then optimize it in a way that search engines can understand.
Key on-page elements that you need to optimize are title tags, meta description, H1 tag, internal links, content, and keywords.
Why On-Page SEO Is Important?
It doesn’t matter if you have the best website in the world with great features that include fast loading time, positive user experience, and so on but if you lack quality content that isn’t well optimized for search engines. Then you won’t be able to rank for your target keywords.
This as a result would have a big impact on your site because if the content gets loved by users and generate consistent traffic, then other webmasters also start giving backlinks to you because everyone loves quality content.
On-Page SEO Ranking Factors
1. E-A-T
E-A-T or Expertise, Authoritativeness, and Trustworthiness is used to analyze the quality of Google’s search results. It analyses the credibility of content creators, web page authority, overall past performance of websites altogether.
Those contents will never be shown as the result of the query. Expertise, Authoritativeness, and Trustworthiness are evaluated separately using various criteria to check the quality of the page.
2. Title Tag
It is one of the pillars of SEO and an important SEO ranking signal. The title tag is the HTML tag that can be seen in the head section of the webpage source code.
The title tag should be accurate and a short description of the content of the page. It is the factor that attracts the user before they click on the link. Search engines use titles to determine whether the page is relevant to the search or not.
3. Meta Description
A meta description is the HTML tag that summarises the content of the webpage. It is present beneath the URL of the page. It enables visitors to understand the content before opening the page and it affects CTR (click-through-rate).
It should not be duplicated that each page should carry a different meta description. When the meta description is not there, Google itself will provide a piece of content that seems to be most relevant in the content.
4. Importance of H1 Tag
It enables search engines to understand whether the page is relevant to the visitor’s query.
Lengthy headlines don’t have any impact on SEO and the headline which is relevant to the content containing the keyword can make interest in the visitors. It is the element that defines the overall topic of the page.
5. SEO Writing
It is the optimization of content to get better rankings. Content is the cornerstone of SEO and proper planning and creation of content results in a better experience for the user.
It also affects ranking directly and well-written content has a wide range of effects on the ranking. The content should be relevant and should possess high quality.
6. Avoid Keyword Cannibalization
When a website has multiple pages for the same search query, it is keyword cannibalization. For Google, both pages are competing themselves for the ranking and it only has a negative impact.
It is a misinterpretation that more pages with the keyword results in better ranking. It reduces the CTR and results in splitting the links and contents of the particular page.
7. Image Optimization
Images are one of the main factors that attract the user and also give contextual details to search engines. It also gives life to the content and enhances the interaction with the audience.
It influences page loading speed and thus affects the better user experience. For the enhancement of the site, the basics of image optimization are essential.
In the end, I would say having good SEO knowledge is necessary for ranking your website organically. And giving similar attention to each part of SEO is the key to success. Here we discuss On-page.
If you want to know more about SEO
read this blog.
