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What is SEO and how many types of SEO are there?

Vaisak SK

Registered
Aug 10, 2018
3
100
SEO is abbrieviation for Search Engine Optimization. It is used to optimize websites and make it user friendly. Seo is a technique that is used to enhance the ranking of website in search engine results pages (SERP). It include two types:
  • On Page SEO
  • Off Page SEO
On Page SEO is a practice to advance individual website pages to higher rank and get more pertinent traffic in web search engine. As such, an exertion which you will apply on the websites to optimize all the content corresponding to long-tail catchphrases (keywords). It includes following activites
  • Page Titles
  • Meta Descriptions
  • Meta Tags
  • URL Structure
  • Content Optimization
  • H1, H2, H3,... H6 Tags
  • Keyword Density
  • Image Optimization
Off Page SEO is a practice of link building. It is used to enhance website position in SERP's. Off page is all about link building through various activities
  • Social Networking Sites
  • Gues Blogging
  • Blog Submission
  • Article Submission
  • PPT Submission
  • Forum Marketing
  • Directory Submission
  • Social Bookmarking
  • Link Building
  • Image and Video Submission
  • Press Release
  • Business Listings
 

Brackwom

Noobie
May 25, 2021
95
1,750
SEO is abbrieviation for Search Engine Optimization. It is used to optimize websites and make it user friendly. Seo is a technique that is used to enhance the ranking of website in search engine results pages (SERP). It include two types:
  • On Page SEO
  • Off Page SEO
On Page SEO is a practice to advance individual website pages to higher rank and get more pertinent traffic in web search engine. As such, an exertion which you will apply on the websites to optimize all the content corresponding to long-tail catchphrases (keywords). It includes following activites
  • Page Titles
  • Meta Descriptions
  • Meta Tags
  • URL Structure
  • Content Optimization
  • H1, H2, H3,... H6 Tags
  • Keyword Density
  • Image Optimization
Off Page SEO is a practice of link building. It is used to enhance website position in SERP's. Off page is all about link building through various activities
  • Social Networking Sites
  • Gues Blogging
  • Blog Submission
  • Article Submission
  • PPT Submission
  • Forum Marketing
  • Directory Submission
  • Social Bookmarking
  • Link Building
  • Image and Video Submission
  • Press Release
  • Business Listings
Technical SEO is also a part of SEO. Technical SEO is a subgenre of SEO that focuses on optimizing your website's infrastructure to make it easier for search engines to crawl and index it. It deals with your website's technical aspects, such as sitemaps, page speed, URL structure, schema, site navigation, and so on.

Some strategies to technical marketing:

SSL should be used.
Reduce the time it takes for the webpage to load (desktop and mobile)
Remove 404 errors, as well as broken pages and links.
Remove any concerns with mixed content.
Duplicate content should be avoided.
Toxic backlinks should be disavowed.
Create and submit an XML sitemap.

Technical SEO Issues:

Content that is duplicated.
The mobile experience is poor.
Linking in a shady manner.
Navigation is a mess.
Images that aren't optimized for search.
Redirects that aren't working.
URLs that are a mess.
Pages take a long time to load.

SEO stands for 'Search Engine Optimization,' and it refers to the practice of obtaining traffic through search engines' free, organic, editorial, or natural search results. Its goal is to boost your website's ranking in search engine results pages. Remember that the higher up on the list your website is, the more people will see it. There is an informative guide to know SEO in detail.
 

KERRYLOPEZ

Noobie
Oct 20, 2021
15
1,550
SEO stands for Search Engine Optimization, and it is the process of improving a website's technical setup, content relevancy, and link popularity so that its pages are more readily found, more relevant, more popular in response to user search queries, and hence rank higher in search engines.
For a well-rounded organic search strategy, you'll need three sorts of SEO: on-page SEO, technical SEO, and off-page SEO.
 
The term SEO, Search Engine Optimization, refers to improving your site's visibility in Google search results for relevant keywords or search phrases. SEO helps in generating site’s traffic naturally. Online consumers are more likely to select one of the first 10 results from a search engine while looking for a service or product. These 10 results are preferred because they are well written and thoroughly optimized using SEO.

The four kinds of SEO are:
  • On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
  • Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
  • Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
  • Local SEO- Deals with rankings in a specific state, city, or town. The main idea is to increase the online presence of a company within its state.


 

KERRYLOPEZ

Noobie
Oct 20, 2021
15
1,550
Hello
The practise of enhancing your website through search engine optimization, or SEO, will help you rank higher on Google for important terms linked to your company. There are several ways to benefit from SEO, which is one of the most efficient digital marketing strategies you can use to invest your time in.

Here are five essential SEO strategies with which you can start.

In-Page SEO

The process of optimising the content on your website is known as on-page SEO, which is also referred to as on-site SEO occasionally. Your body copy, keywords, headers, meta titles, meta descriptions, photos, and more can all be a part of this.

Off-Page SEO
Everything that does not occur on your website is considered to be part of off-page SEO. Off-page SEO is all about gaining visibility and building trust for your business, which could ultimately lead to more customers and sales.

Link building is the main goal of off-page SEO activity. In case you're not familiar, link building is the process of getting other respectable websites to link back to your website.

Investigate your biggest rivals' backlink profiles by conducting a competitor analysis. Learn where they are getting links from and which websites permit them. This manual might offer some advice on how to begin conducting a competition analysis.
aiding reporters Journalists can obtain insights from certain sector experts using a number of web sites, including HARO. Here is where

Technical SEO
Technical SEO is the process of taking measures to make your website easier for search engines to crawl and better for users (UX). These specifications alter as search engines' algorithms and other formulas become more complicated, therefore this kind of SEO is constantly changing.

Your technical SEO efforts need to be successful to ensure that there are no issues with crawlability or UX.

Regional SEO
Local SEO is a subset of SEO that places a regional emphasis as opposed to a national one. It all comes down to enhancing your web presence in your neighbourhood and appealing to nearby consumers with your goods or services.

Frequently, your Google My Business profile determines how well you rank on Google. Here, you should list your address, operating hours, business description, customer reviews, and images. Based on the user's search query, the search engine results pages will consider proximity, relevancy, and prominence before selecting your business if you satisfy the necessary criteria.

Local SEO advantages include:

It's quite specific
It's unpaid.
Since only 44% of businesses declare their GMB listing, there is a larger chance to rank locally.
You may enhance your local SEO by creating specialised local landing pages, making your local profiles more effective, spamming Google Maps, constructing local links, and other techniques.