Can't change boot device.

As of now, I’m about to reinstall Windows 10 onto my device. Every time I try to install windows via USB it gets stuck on a screen (picture on post). What can I do to fix this? I’m doing his because I get stuck on the windows loading screen and nothing is fixing it.

https://linustechtips.com/main/uploads/monthly_2017_01/image.thumb.jpg.6d80695ddeb3d8b4e6135c7492866083.jpg