What is off-page SEO?

"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

Off-page SEO, in short, covers all SEO tactics that take place outside of your own website.

It is often thought to just be link building, but in reality, there are far more off-page SEO tactics that you should be using if you want to gain a competitive advantage.

Tactics such as brand building, citation building, content marketing, social media, and more all play an important part in a comprehensive SEO strategy.



Pretty much all SEO tactics can be categorized into one of three buckets:

1.On-Page SEO = On-page SEO covers the tactics that you use on your site that help search engines to better understand and rank your content. From creating great content on your site, optimizing title tags, meta tags etc.

2.Off-Page SEO = Off-page SEO includes those tactics that relate to activities carried out away from your own website. Link building is often considered to be the main off-page tactic, but this also includes tactics such as content marketing, social media, appearing on podcasts,and more.

3.Technical SEO = Technical SEO covers those things that directly impact the indexing and crawling of your site by search engines. Some argue that this falls under on-page SEO.


 

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